Wikimedia Commons/The Boys Prime Video Celebrity Discover how Prime Video's The Boys built a cinematic universe with ease, setting a new standard for quality storytelling beyond Marvel's legacy. April 5, 2026 AceShowbiz - A The Boys production from Prime Video has demonstrated just how effortless creating a successful cinematic universe can be when done correctly. Since the Marvel Cinematic Universe set the standard in 2008, numerous franchises have attempted to replicate its success with mixed results.