The Hershey Company announced it will return to using "classic milk and dark chocolate recipes" across its Reese's and Hershey's products by 2027 - a reversal driven by viral social media scrutiny and a public campaign by the grandson of the brand's founder. CEO Kirk Tanner confirmed the shift in an interview with Bloomberg on Tuesday, March 31. "We're going to make some small investments to really align the portfolio to what the brand stands for," Tanner said. "That consistency is important across the brand.