Owen Myers / The Guardian: 'I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power - After a decade in pop's underground, Larsson's radiant fifth album turned her into one of the world's biggest stars. It's about time, she says, relishing the attention without sacrificing her morals
WeSmirch
'I lost a $3m brand deal. I was like: OK, losers!' Swedish pop provocateur Zara Larsson on fame, fun and fighting the power (Owen Myers/The Guardian)
April 3, 2026
5 days ago
Share this article: