Article continues below advertisementMeghan Markle's Instagram post, intended to promote As Ever's Limited Edition Sweetheart Bundle, has sparked an unexpected wave of mockery online. On February 4, the Duchess of Sussex shared a photo on her business' Instagram account, featuring herself holding bright red balloons tied to a jar of jam while dressed in a black gown and red flats. The obscured nature of her face may have aimed to create an air of chic minimalism, but critics quickly seized upon the balloons, associating them with the horror character Pennywise from Stephen King's It.