Atlanta showed up and showed out, and BOSSIP was in the building for a moment that felt bigger than music as the first-ever HBCU Awarefest took over the city. Source: PLP Studios/HBCU Aware Fest Produced by Student Freedom Initiative in partnership with Live Nation Urban and the City of Atlanta under Mayor Andre Dickens, the weeklong series blended culture, community, and conversation while tackling the student loan debt crisis head-on.