Instagram/J. Cole & Kendrick Lamar TV J. Cole explains his intentions behind the Kendrick Lamar diss track "7 Minute Drill" and the goal of a survivable, competitive lyrical exchange. March 27, 2026 AceShowbiz - J. Cole addressed the controversy surrounding his diss track aimed at Kendrick Lamar during an interview on Cam'ron's Talk With Flee podcast on March 25, 2024. The rapper took the opportunity to clarify his intentions behind "7 Minute Drill" and discuss the unexpected fallout from the song's release. Following Lamar's potent verse on "Like That," J.