by Natasha JokicBuzzFeedBuzzFeed StaffI'm a Senior Staff Writer at BuzzFeed covering pop culture, entertainment, and politics. Pamela Anderson is the new face of Aerie, and it comes with a statement. Aerie For context, AI-generated models have become increasingly common. If you look through Vogue, you might see brands like Skechers and Guess using them - albeit not without controversy. Now, Aerie is a sub-brand of American Eagle Outfitters. In January 2025, AEO's CMO said that the company had dabbled in generative AI in marketing, but feared "generic creative.