Jeff Webb was a loving husband and father before his tragic death. Jeff was married to wife Gina Webb, and the couple shared son Jeffrey and daughter Caroline. The businessman found success working in the cheerleading realm as he founded the Universal Cheerleading Association, Varsity Spirit and Varsity Brands. Jeff was also a mentor to late political commentator Charlie Kirk, who died in September 2025. News broke in March 2026 that Jeff died after falling and sustaining a traumatic head injury while playing pickleball, per Cheer Daily.