Jeff Webb, known as the founder of modern cheerleading and a mentor to the late Charlie Kirk, has died following a freak accident. He was 76 years old. Varsity Spirit, the cheerleading company he founded in 1974, announced the news on Thursday with a video posted to Instagram highlighting his legacy in the sport. They wrote in the caption: "Join us in honoring the life and legacy of Jeff Webb, founder of Varsity Spirit and modern cheerleading. His impact has built a community that will continue to inspire generations to come.