Instagram/J. Cole & Kendrick Lamar Music J. Cole reveals the intense stress and last-minute decision behind his public apology to Kendrick Lamar after the diss track "7 Minute Drill. March 24, 2026 AceShowbiz - J. Cole has opened up about the internal struggle he faced before publicly apologizing to Kendrick Lamar following his controversial diss track "7 Minute Drill." In a candid interview with Apple Music, J. Cole discussed the moments leading up to his onstage apology at the 2024 Dreamville Festival.