Perrie Edwards' six-figure beauty deal

Perrie Edwards' six-figure beauty deal Perrie Edwards has signed a six-figure beauty deal with LOreal to become the new face of skincare brand CeraVe. 10 August 2025 Perrie Edwards has signed a six-figure beauty deal with L'Oreal. Perrie Edwards' six-figure beauty deal The 32-year-old singer is set to be the new face of skincare brand CeraVe, after being signed up by parent company L'Oreal on a £300,000 deal. A source told The Sun's Biz on Sunday: "Perrie wants to show that taking care of your skin can be affordable and people don't need to break the bank with fancy creams.