Instagram/Mark Cuban Music Mark Cuban reveals why it's harder than ever to break into the music industry. Hear his take on algorithms, streaming, and treating music as an asset class. March 21, 2026 AceShowbiz - Mark Cuban recently appeared on Billboard On The Record for a special live podcast taping at SXSW, where he shared his candid views on the complexities of the music industry. Known primarily as an investor and entrepreneur, Mark Cuban offered a perspective on why breaking through as a music artist has become increasingly difficult in today's evolving landscape.