Gus Khan and Riz Ahmed in 'Bait.' Amazon Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Logo text When it comes to referendums on national identity, few are more arbitrary than the periodic debate over who should play James Bond in the next cinematic adaptations of Ian Fleming's venerable spy franchise.