Wikimedia Commons/microdrama TV Microdramas now beat Netflix & Disney+ in US mobile watch time. See the data on this booming $14B+ industry and its explosive growth. March 17, 2026 AceShowbiz - Industry analyst Omdia has highlighted a significant milestone for microdramas in the U.S. Mobile data reveals that users are now spending more time watching vertical microdrama videos on their phones than streaming giants like Netflix, Disney+, and Prime Video. This is particularly notable given the relatively new status of microdramas as a format.