Searxng/The Burbs TV show tv TV Peacock's 'The Burbs' launched during the Super Bowl & hit record numbers. See how this risky strategy for the Keke Palmer series paid off. March 12, 2026 AceShowbiz - Launching a new series simultaneously with the biggest annual TV event might seem risky. However, for The Burbs, which debuted on Peacock on February 8, this strategy has proven highly effective.On the same day as the Super Bowl, Peacock streamed The Burbs, capitalizing on the massive audience drawn by the event.