This content is copyright of CelebMix.com. Everybody likes to win an award. It's a quirk of every industry. In the news, the Royal Institute of British Architects is giving out prizes, as is the Royal Television Society. In fact, the ATA Gala is excited about the training of apprentices this month. It's perhaps a part of the human condition, which is why businesses utilise the same tool to reward their customers. Just as Starbucks gives out points for buying coffee each morning, gaming operators have treats for their players.