Huda Kattan is currently facing backlash for sharing a controversial, antisemitic theory that claims Israel is responsible for wars and terrorist attacks. In July, the Huda Beauty founder repeated false claims that Israel was allegedly was "behind" World War 1, World War II, the September 11 terrorist attacks and Hamas' attack on Israel on October 7 in video posted to her TikTok. This led to people calling for Sephora to remove her products from their stores.