Bad Bunny's halftime performance at Super Bowl LX set a viewership record, despite an outcry from some over his selection. ".@sanbenito Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time #AppleMusicHalftime," Roc Nation wrote via X on Monday, March 2, in a post shared by the NFL. The post also included a graphic with further details. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, drew a whopping 4.157 billion viewers worldwide between broadcast, YouTube and other digital properties in the first 24 hours, according to Roc Nation.