Hollywood is facing a new kind of star power with "AI actor" Tilly Norwood and the newly announced "Tillyverse," a digital world where artificial intelligence characters can collaborate and build AI acting careers. Norwood's creator Eline van der Velden, a Dutch producer and comedian, said she is planning a "rapid expansion" for her digital acting creation by building a universe around her.Van der Velden will be joined by Prime Video's Mark Whelan as head of strategy of the Tillyverse and operations at her new AI talent studio Xiocia, Variety reports.