Sephora is responding to the backlash facing Huda Beauty after founder Huda Kattan claimed Israel was to blame for World War 1, World War II, the September 11 terrorist attacks and Hamas' attack on Israel on October 7. After Kattan, 41, shared a video via TikTok in July and falsely claimed that Israel was responsible for a number of wars and terrorist attacks, people called for Sephora to remove her products from their shelves.