Brad Pitt in 'F1: The Movie' Scott Garfield/Courtesy Warner Bros. Pictures/Apple Original Films Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as well as furthering the cultural impact of the motorsport. The company, which is owned by Liberty Media, saw a one-time revenue increase from the release of the film in late June, which contributed to the group's 40 percent rise in revenue year-over-year to hit $1 billion. Executives quantified the impact of the movie on revenue as "as a mid-teens number for the quarter," with other drivers including continued growth in F1 TV subscriptions, in addition to a calendar variance that led to a larger proportion of season-based income recognized during the second quarter. Related Stories Movies Brad Pitt on Why He Loves Making Sports Movies Like 'F1' and 'Moneyball' News The 'Barbie,' 'Twisters' Soundtrack Producer Hopes to Strike Gold Again With 'F1' The film had a strong opening weekend at the box office, with $55.6 million in North America, and has since brought in more than $500 million globally. On Liberty's earnings call Thursday, Formula One President Stefano Domenicali also pointed to the cultural impact of the movie, as well as the economy it may help generate around the sport. "I would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that," Domenicali said. He added that he expects interest, and future revenue opportunities, to continue as the film is later released on Apple's streaming platform. Domenciali said that interest in the sport is already high, citing the Nielsen figure which quantified the fanbase at 826 million in 2024, with 43 percent of these fans under 35 and with women making up 42 percent of the fanbase. The fan base was particularly engaged, he added, around the movie on social media and viewership trends of the races have also been up with live viewership of races in the U.S. up 7 percent season to date compared to last year. In person, twelve of the past 40 F1 races have sold out, he said, and six races set the new attendance records. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up paramount skydance David Ellison Meets the Press paramount skydance Paramount Skydance Sets New Contracts and Compensation Plans for David Ellison and Jeff Shell imax Apple Cinemas, Imax Sign New Five-Theater Deal Paramount Global Paramount Golden Parachutes: Co-CEOs Chris McCarthy, Brian Robbins to Get $18 Million Payouts paramount skydance Skydance Closes $8 Billion Paramount Deal, Creating "Next-Generation Media and Tech" Giant ESPN Dick's Sporting Goods Launches Entertainment Studio paramount skydance David Ellison Meets the Press paramount skydance Paramount Skydance Sets New Contracts and Compensation Plans for David Ellison and Jeff Shell imax Apple Cinemas, Imax Sign New Five-Theater Deal Paramount Global Paramount Golden Parachutes: Co-CEOs Chris McCarthy, Brian Robbins to Get $18 Million Payouts paramount skydance Skydance Closes $8 Billion Paramount Deal, Creating "Next-Generation Media and Tech" Giant ESPN Dick's Sporting Goods Launches Entertainment Studio