Macy's On 4th x Alix Friedberg womenswear collection Courtesy of Ben Watts/Macy's Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. In Palm Royale, aspiring socialite Maxine Dellacorte-Simmons (Kristen Wiig) desperately dresses to impress 1969-era Palm Beach's ladies who lunch. In the words of costume designer Alix Friedberg, the former beauty queen is "joyful and unaware of how she's missing the mark" - but fans of the stylish Apple TV+ series will ace the assignment with the designer's new fashion collection with Macy's. Available now online and in select stores, the 19-piece Macy's On 4th x Alix Friedberg capsule ($24.50 to $159.50) comprises vintage-inspired crochet sets, embroidered caftans and mix-and-match separates in bold tropical prints that look like they jumped out of Palm Beach Life. Rounding out the mid-century-inspired collection are vacation-ready clutches, statement hoop earrings, beach-inspired costume jewelry and vibrant graphic print scarves. Related Stories Lifestyle BaubleBar's Summer Jewelry Sale Has Arrived: Save Up to Half Off Taylor Swift's KC Chiefs Necklace, Chic Disney Earrings and More Lifestyle The Latest 'Wicked' Brand Collabs Flying in Ahead of November's 'Wicked: For Good' Release, From Funko Pop! to Legos "There is an element of fantasy about resort wear," Friedberg recently told THR. "In costume design, we're always creating a world, a mood and a visual language. Resort wear is a woman's fantasy of having that luxury lounge-y lifestyle, sun-kissed lunch on the beach ... yacht life." Courtesy of Ben Watts/Macy's "I can definitely see Kristen Wiig's Maxine wearing that pineapple halter dress. It has all of her signature elements: the bow at the back, the joyful color palette," Friedberg notes. Macy's and Friedberg tapped photographer Ben Watts to shoot the Slims Arons-inspired campaign, which stars model Georgia Fowler. The collaboration marks a first for On 34th, Macy's in-house fashion label. Adds Emily Erusha-Hilleque, SVP of Private Brand, Design and Trend, "with Alix's award-winning talent and leadership in costume design, it was a natural fit. Alix tells stories through her work, and each individual piece was built with great attention to the On 34th customer." Macy's on 34th x Alix Friedberg collection Courtesy of Ben Watts/Macy's Explains Friedberg in a statement, "I wanted to offer styles that feel both elevated and playful, with pieces that encourage people to escape the ordinary and truly savor the easy, breezy spirit of summer The vibrant palette and vintage inspiration from my work on Palm Royale are woven into every piece, and I hope wearers will feel the joy and creativity behind each design." The Macy's Herald Square store in New York will showcase looks from the collection, bringing a piece of Palm Beach's "sunny color and bold style" to Manhattan. See the select pieces from the retro collection below, and shop the full Macy's on 34th x Alix Friedberg collaboration online at macys.com. On 34th x Alix Friedberg Ric Rac Appliqué Top $49.50 at Macy's On 34th x Alix Friedberg Ric Rac Appliqué Skirt $89.50 at Macy's On 34th x Alix Friedberg Pineapple-Print Maxi Dress $109.50 at Macy's On 34th x Alix Friedberg Gold-Tone Imitation Pearl Ball Frontal Necklace $39.50 at Macy's On 34th x Alix Friedberg Medallion-Print Sleeveless Dress $109.50 at Macy's On 34th x Alix Friedberg Gold-Tone Ball Fringe Chain Drop Earrings $34.50 at Macy's On 34th x Alix Friedberg Reversible Cropped Top $59.50 at Macy's On 34th x Alix Friedberg Vine-Print Wide-Leg Pants $79.50 at Macy's On 34th x Alix Friedberg Button-Front Poncho Blouse $59.50 at Macy's On 34th x Alix Friedberg Metallic Top-Handle Handbag $99.50 at Macy's On 34th x Alix Friedberg Pineapple-Embroidered Shift Dress $159.50 at Macy's On 34th x Alix Friedberg Crocheted Top-Handle Handbag $99.50 at Macy's THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Sydney Sweeney Hollywood Flashback: Brooke Shields' Jeans Ad Did Not Sit Well Taylor Swift Are Hollywood's Style Ambassadors Holding Up Their End on Red Carpets? shopping BaubleBar's Summer Jewelry Sale Has Arrived: Save Up to Half Off Taylor Swift's KC Chiefs Necklace, Chic Disney Earrings and More Wicked: For Good The Latest 'Wicked' Brand Collabs Flying in Ahead of November's 'Wicked: For Good' Release, From Funko Pop! to Legos shopping Solawave's Hollywood-Loved Beauty Tools Have Increased in Price Amid Tariffs - These Deals Let You Save Up to $150 Off Bundles Books Alexis Bledel Narrates 'Tuck Everlasting' Audiobook for 50th Anniversary Edition (Exclusive First Listen) Sydney Sweeney Hollywood Flashback: Brooke Shields' Jeans