The adidas Originals Superstar is back in the spotlight, and this time, it's getting the full Hollywood-meets-streetwear treatment. Source: adidas Originals / adidas Originals For its Spring 2026 campaign, adidas Originals has teamed up once again with the legendary Samuel L. Jackson, who returns as the voice and face of the franchise's latest cinematic chapter. Think less traditional ad, more stylish short film - complete with surreal vibes, famous faces, and a hotel where time doesn't exist. A Star-Studded Search for "Superstars" In the new campaign, Samuel L.