Spotify and Liquid Death's Eternal Playlist Urn Courtesy of Liquid Death Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Those who find the notion of a quiet, peaceful afterlife just a bit too humdrum look no further, as a particularly ridiculous PR stunt has the world's largest streaming service and the world's edgiest canned water company teaming up for a high-tech urn to play music at your ashes after it's come time to reach the great beyond. Spotify and Liquid Death announced what they're calling the Eternal Playlist Urn on Tuesday, and as the name suggests, the vase intended for the cremated remains of you or your loved one comes embossed with the two companies' logos and is outfitted with a Bluetooth speaker built into the underside of the cap to play some tunes. Related Stories Business 'The Louis Theroux Podcast' Returning for Season 7, Sets Launch Date (Exclusive) Business Spotify Adds Record 38 Million Monthly Active Users The companies teamed up for the urn, which is listed at $495 before taxes, to "redefine the afterlife experience." They describe it as having a "minimal and respectful" design appropriate for the "home, columbarium or anywhere in between." Spotify has created a playlist generator to help curate users' eternal soundtrack, and those who purchase the urn can sync the playlist directly to it. A musical urn is the sort of stunty absurdity Liquid Death has become known for, having previously sold limited edition enemas with Travis Barker (a nod to the Blink-182 album Enema of the State), $450 cans of tea that Ozzy Osbourne drank to contain trace amounts of his DNA and skateboards painted with paint infused with a small amount of Tony Hawk's blood. With just four broad questions - one of which asks which ghost noise best fits you and another asks what your getting-ready-to-haunt music is - the feature certainly isn't giving a thorough, personalized playlist for the five people on the planet who may actually want to use this thing to score the rest of their eternity. And at press time, the actual playlist generator doesn't appear to be working, giving errors before it can properly give music suggestions, so it's unclear what type of music will actually play. The urn's speaker itself is wireless and Bluetooth-enabled, so it'll have to stay charged for it to in fact work for the rest of time. (The urn includes a USB-C charging cable). THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Universal Music Group Why UMG U.K.'s Globe Is Pushing Deeper Into Scripted Content With Globe Originals and Multi-Hyphenates X.com Nicki Minaj Shares Trump-Signed Bible on X as Her Account Is Accused of Using Amplification Bots THR, Esq Live Nation Seeks to Delay Monopoly Trial, Citing Appeal Obituaries Willie Colón, Trailblazing Salsa Musician, Dies at 75 YouTube Irving Azoff Sounds Off on YouTube Pulling Data From Billboard Charts: "Good Riddance" Virgin Music Group Universal Music, Virgin Close $775 Million Deal to Buy Downtown In Major Expansion Universal Music Group Why UMG U.K.'s Globe Is Pushing Deeper Into Scripted Content With Globe Originals and Multi-Hyphenates X.com Nicki Minaj Shares Trump-Signed Bible on X as Her Account Is Accused of Using Amplification Bots THR, Esq Live Nation Seeks to Delay Monopoly Trial, Citing Appeal Obituaries Willie Colón, Trailblazing Salsa Musician, Dies at 75 YouTube Irving Azoff Sounds Off on YouTube Pulling Data From Billboard Charts: "Good Riddance" Virgin Music Group Universal Music, Virgin Close $775 Million Deal to Buy Downtown In Major Expansion