This content is copyright of CelebMix.com. Worldwide K-Pop sensations BTS have launched a global 'WHAT IS YOUR LOVE SONG?' campaign ahead of the release of their fifth studio album, ARIRANG. The intriguing question - 'WHAT IS YOUR LOVE SONG?' - recently started appearing in key cities across the globe including Seoul, New York and London. Seoul saw a building near Seongsu Station wrapped in the phrase, whilst in New York, the messaged appeared on billboards in Times Square, large-scale posters across the East Village, SoHo, and Brooklyn, and projection mapping at Union Square.