Article continues below advertisement50 CentSource: MEGA50 Cent sued Taco Bell for using his name and likeness without permission in 2008.50 Cent guaranteed his cultural influence by securing a trademark on his stage name.The "In da Club" rapper, born Curtis James Jackson III, legally registered his pseudonym with the U.S. Patent and Trademark Office in July 2002 before the release of his debut album. Years later, he sued Taco Bell for $4 million after the brand launched the ad campaign for its "Why Pay More?" menu.