Bloomingdale's was bursting with boldness, brilliance, and a whole lot of heart as Brain Love made its official debut at ATL's Lenox Square-moving both minds and merchandise by selling through 95% of its collection in just a few hours. Source: Brain Love More than a fashion moment, Saturday's event transformed into a vibrant cultural celebration featuring a crowd of creatives, changemakers, and community champions, with several proudly rocking Brain Love's signature styles.