Nancy Guthrie's neighbors are finding ways to publicly show support as the search continues for Savannah Guthrie's missing mother. "It is important to show support for your neighbors," one man told Today in a segment that aired on Friday, February 13, after showing off yellow ribbons tied around trees on his property. "Especially in a very trying time like this." A local flower shop is also fielding a rush of orders for yellow flowers, which signify hope and support. "We're happy to be able to contribute," an employee told Today.