Stephen Graham 'to lead Stone Island rebrand' Stephen Graham has been hired by Stone Island to front a new campaign. 13 February 2026 Stephen Graham is reportedly set to front a rebrand of Stone Island. Stephen Graham is fronting a new campaign The 52-year-old actor is seen as the ideal star to bring "credibility" back to the Italian fashion brand, and he recently filmed a top-secret campaign in London for Stone Island. A fashion insider told The Sun newspaper's Bizarre column: "Stephen's stock is now sky high after Adolescence, and Stone Island want credibility.