Source: Anna Webber / Getty Cardi B is turning her well-documented hair journey into a full-fledged beauty brand. On Wednesday, the Grammy-winning rapper announced the launch of Grow-Good, a haircare line she says has been three years in development. The "Am I the Drama?" artist teased the project on Instagram, calling it both a passion project and a long-requested product drop. "I'm gonna preview something that I have been working on for the past three years," said Cardi in an Instagram Story before unveiling a teaser video. "I'm so excited because this is my baby.