Teenage Mutant Ninja Turtles Courtesy of Paramount Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Logo text The new Skydance-owned Paramount is shouting Cowabunga, dude from the mountain top. The company is going all in on Teenage Mutant Ninja Turtles, marshaling forces to bring the comic-turned-toy brand-turned-media IP to not just the big-screen, but digital screen, book stores, and even the dinner table. It's a major effort that hits several age demographics at once and shows a determined coordination by Paramount to fully exploit turtle power not seen since it acquired the rights to Ninja Turtles from co-creator Peter Laird in 2009. Laird co-created Ninja Turtles with Kevin Eastman as a comic book in 1984 and bought out the latter's share in 2000. Related Stories Movies 'Teenage Mutant Ninja Turtles' Live-Action Movie, New 'Sonic' Set 2028 Releases From Paramount Movies 'Teenage Mutant Ninja Turtles': Neal H. Moritz in Talks to Produce Live-Action Feature for Paramount (Exclusive) "Teenage Mutant Ninja Turtles is full of action, humor and heart, and showcases relationships that have resonated with generations of fans worldwide," said Paramount's president of global products & experiences, Josh Silverman. "Continuing the Turtles' adventures through products and experiences enables consumers to embark on their own journey. Whether it's watching a movie, wearing a costume, playing with action figures or reading a book, Teenage Mutant Ninja Turtles has made an impact not only on people's lives but on pop culture in ways that few franchises can claim. He continued, "Our new offerings continue the growth of this incredible property and demonstrate new ways for global audiences of all ages to relate to these stories and characters." Launching this year is Teeny Mutant Ninja Turtles, a 30-episode CG-animated series exploring the early days of Leonardo, Raphael, Donatello and Michelangelo as ninjas-in-training. The series, with episodes four minutes long and akin to Disney+ hit Spidey and his Amazing Friends in the way it targets the young child demo, will be seen on YouTube and is being produced by Paramount's Nickelodeon Digital Studio. Hitting two different demos on the bookstore front will be Teenage Mutant Ninja Turtles: Splinter's Dojo, coming from Scholastic, and The Last Ronin, coming from Abrams. Splinter's Dojo is a middle grade book in similar tones of the popular book franchises such as Diary of a Wimpy Kid, featuring a story told through a mix of comics panels, artifacts, and text from Dan Abdo and Jason Patterson, the author/illustrator team of Barb the Last Berzerker. The tome, in which the quartet find themselves in middle school, will be published Sept. 1. Last Ronin is a prose adaptation of the celebrated IDW graphic novel written by Kevin Eastman and Tom Waltz, and drawn by Esau and Isaac Escorza, Ben Bishop, and Eastman. At one point, Paramount was developing a live-action, R-rated feature adaptation of the story before Skydance executives shelved the plans. June 2 is the publication date. Erik Burnham, who has penned Ninja Turtles as well as Ghostbusters comics, is writing the novel. Paramount also announced on Tuesday a global, multi-year licensing agreement with Mattel to develop and market a wide range of products. New action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out beginning in 2027. Mattel will also produce new toy and merchandizing lines for the two upcoming Ninja Turtles features, the animated Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and the new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028. "Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand," said Mattel's exec vp and chief global brand officer Roberto Stanichi. "The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways." One more way Paramount will be bringing the heroes in a half shelf to life is through the digestive track. The company said it will be open up Ninja Turtle-themed pizzerias in three locations, including Santa Monica, CA, Monterrey, Mexico, and Sao Paulo, Brazil later this year. Details were not given but this reporter can only hope for a Chuck E. Cheese style of establishments. Teenage Mutant Ninja Turtles Books Courtesy of Paramount (2) THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Peter Friedlander Peter Friedlander, Katherine Pope Among Six Joining Peabody Awards Board Mattel Mattel Stock Tumbles on Lower Fourth Quarter Earnings Theater Netf