William Shatner had 'tremendous' reservations about pun-filled Super Bowl ad William Shatner had "tremendous" reservations about poking fun at his name in a new advertising campaign for Kellogg's Raisin Bran, which debuted during the Super Bowl broadcast. 9 February 2026 William Shatner had "tremendous" reservations about poking fun at his name in a new advertising campaign. William Shatner stars in a new Raisin Bran commercial The 94-year-old actor appears in a new commercial for Kellogg's Raisin Bran - which debuted during the Super Bowl broadcast on Sunday (08.02.