The NFL's 2026 Super Bowl ad NFL Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The NFL will use its biggest platform of the year to shine a spotlight on youth coaches, The Hollywood Reporter has learned. The league will use its annual Super Bowl brand commercial to highlight kids and youth coaches, and, in a departure from its brand campaigns in recent years, forgo featuring any stars or celebrities in the spot.