Sabrina Carpenter in Valentino, Bad Bunny in Schiaparelli, and Olivia Dean in Chanel at the 2026 Grammys Gilbert Flores/Billboard/Getty Images; Neilson Barnard/Getty Images; Amy Sussman/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment One man upended perhaps the biggest trend set over three years of The Hollywood Reporter's Red Carpet Power Rankings - but if anyone excels at breaking boundaries, it's Bad Bunny. At the 2026 Grammys Sunday night, the superstar born Benito Antonio Martinez Ocasio became the first artist to win album of the year for a project not in English, the Spanish-language Debí Tirar Más Fotos - and anyone who fell in love with what Bad Bunny was wearing surely identified with the album title - which translates to "I should've taken more photos" - an understandable sentiment given how well the star and his style performed in the Power Rankings. His Grammy victories and the frenzied interest reflected in these numbers also set him up nicely for his much-discussed halftime performance Sunday at Super Bowl LX. Related Stories General News Mark Ruffalo Tells Kevin O'Leary to "STFU" After He Slams Billie Eilish's Anti-ICE Grammys Speech Music Bad Bunny "Never Thought" His Grammy-Winning Album Would Lead to Headlining 2026 Super Bowl He also busted a key streak in THR's annual analysis of how luxury brands perform in earned engagement during the awards season. Simply put, women and what they're wearing have always performed better than men on the red carpet - until Bad Bunny, that is. His Schiaparelli tuxedo, a first for the legendary French house, vaulted the label to the top spot among fashion brands, while he also captured first place among the night's male stars; both numbers outperformed brands and women artists. THR's Red Carpet Power Rankings are an exclusive partnership between The Hollywood Reporter and data firm Launchmetrics. Now in its third year of spotlighting brand engagement on red carpets, the Power Rankings measure the impact of both stars and the brands they wear during the awards season's five major events: Critics Choice, Golden Globe Awards, Grammys, the Actor Awards (formerly SAG Awards) and the Academy Awards, plus May's Met Gala. Launchmetrics employs its proprietary Media Impact Value (MIV) algorithm to analyze and rank both brands and stars in the categories of fashion, jewelry and watches, and accessories, as well as the top five women and the top five men at each event. By assigning a monetary value to every post, social media interaction and editorial story, Launchmetrics determines a brand's influence and earned engagement, quantifying for the first time the value of red carpet placements. In addition to Bad Bunny and Schiaparelli's making Grammy and fashion history, what other trends can be found in the night's results? Here's a look at the stars and brands that earned the most notice - and how that might translate to other events this awards season. Top 10 Fashion Brands: Schiaparelli Skyrockets to the Number-One Spot Grammys Power rankings - Fashion Amy Sussman/Getty Images Schiaparelli creative director Daniel Roseberry must be absolutely thrilled by the reaction to the custom ensemble he designed for Bad Bunny's big night - both the singer and the designer took a chance with the look, the first ever designed for a man by the house - and it paid off handsomely, earning Schiaparelli an MIV of $9.2 million. Even better, the details of the look are deeply rooted in the house's history. The black velvet smoking jacket with corset-laced back was inspired by the bottle designed when house founder Elsa Schiaparelli released her first fragrance, christened Shocking, in 1937. The hand-faceted buttons crafted of broken glass likewise take their cue from that original scent bottle, which was crafted to look like a dress form with cinched waist. Also creating much-discussed moments that vaulted fashion brands into the top-10 list: Justin Bieber's Balenciaga suit on the red carpet, Teyana Taylor's stunning bronze gown by Tom Ford by Haider Ackermann, and at least two men in Dior: J Balvin and Harry Styles, who made a late appearance as a presenter in a Dior jacket, which helped place Dior in the number-seven position. But Bad Bunny and Schiaparelli ruled the night, which again speaks to the power of the person wearing the label. Schiaparelli is a beloved house among fashion fans, but it's not considered as mainstream as other luxury brands - and thanks to the 2026 Grammys, that may change. Top 5 Women on the Red Carpet: Sabrina Carpenter Stuns in Valentino Grammys Power rankings - Women Jeff Kravitz/FilmMagic Topping a chart isn't always about positive reception, and Chappell Roan likely understands this more than most following Sunday's Grammy Awards. Her breast-baring Mugler gown,