This content is copyright of CelebMix.com. BTS is set to transform Seoul into a citywide cultural spectacle as the global supergroup launches 'BTS The City ARIRANG SEOUL', a large-scale urban festival celebrating their upcoming fifth full-length album, ARIRANG. The immersive project will run from March 20 to April 12, marking one of the band's most ambitious city takeovers to date. Kicking off on March 20, the day ARIRANG drops worldwide, iconic Seoul landmarks including Sungnyemun Gate and N Seoul Tower will glow with striking media façade installations.