David Blaine in YouTube TV's 2026 Super Bowl spot. YouTube TV Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment YouTube TV is betting big on the Super Bowl, and the theme of its campaign is, meh. No, really. That's the theme: "Don't settle for meh." The streaming video platform has lined up a star-studded lineup of talent to help tell that story, including Jason and Kylie Kelce, Gordon Ramsay, Christian McCaffrey, and David Blaine, who transforms into a "meh-gician" for the spot, poking fun at his own public persona by making a donut "disappear." "Most of my friends that know me, they look at everything else [I do] as ridiculous. This is going to be the first thing they look at that makes sense," Blaine tells The Hollywood Reporter in an interview. "Like this is a side that the people that know me the best. That's what they expect from me, actually." Related Stories Business Bleacher Report and TikTok Team Up for Super Bowl Setup (Exclusive) Music Everything You Need to Know About Bad Bunny's Halftime Show Ahead of 2026 Super Bowl Watch: Blaine's segment is subversive, with the famed magician playing up the absurdity of the situation. "It's something that I never do, which is just make fun of myself completely. Lots of people always think that I have like, some trick behind the stunts, and they assume that what I'm doing in the actual ad is something that I actually do," he says. "So it was a funny chance to do something that made the people that know me best, like my brother, spit his food out on the street. Because it's just ridiculous, but it's also amazing." The YouTube TV spot will debut just before Super Bowl kickoff, with future airings during NBC's coverage of the Milan Olympics. And it comes at a pivotal time for the streaming platform, which is set to launch a slate of cheaper genre bundles in the next few months. For Blaine, there's also a personal connection, having hooked himself up to giant helium-filled balloons to soar above the clouds in a stunt for YouTube. "One of my highlights in life was working with YouTube when I flew the balloons up to 25,000 feet for my daughter, and they let me create this incredible collage of colorful balloons, and they took a big risk," Blaine recalls, adding that he was initially unsure when they asked him to do a Super Bowl ad. "And then, out of nowhere, as I was on the wire to make a decision, I was challenged on Instagram by Patrick Renna [one of the stars of The Sandlot], who, if you look at his Instagram, you'll realize he is one of Hollywood's leading men since 1993 and when he challenged me with this feat, I realized, now is the time to step up. And I called back immediately, and I said, I'm in." THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Live Feed Live From London: 'Saturday Night Live U.K.' Unveils Cast and Sets March Launch Date on Sky Today Arizona Sheriff Says He Believes Savannah Guthrie's Mother Is Alive: "We Want to Save Her" Live Feed Lox Pratt, 14, Unpacks His Starring Role in 'Lord of the Flies' - and Playing Draco Malfoy in HBO's 'Harry Potter' Heat Vision 'Texas Chainsaw Massacre' Series in the Works From A24, Glen Powell, 'Long Walk' Writer JT Mollner winter olympics 2026 How to Watch Curling at the 2026 Winter Olympics Live Online Without Cable for Free The Last Thing He Told Me Jennifer Garner Once Bit a Chunk Out of An Actor's Ear During a Fight Scene: "Like Mike Tyson" Live Feed Live From London: 'Saturday Night Live U.K.' Unveils Cast and Sets March Launch Date on Sky Today Arizona Sheriff Says He Believes Savannah Guthrie's Mother Is Alive: "We Want to Save Her" Live Feed Lox Pratt, 14, Unpacks His Starring Role in 'Lord of the Flies' - and Playing Draco Malfoy in HBO's 'Harry Potter' Heat Vision 'Texas Chainsaw Massacre' Series in the Works From A24, Glen Powell, 'Long Walk' Writer JT Mollner winter olympics 2026 How to Watch Curling at the 2026 Winter Olympics Live Online Without Cable for Free The Last Thing He Told Me Jennifer Garner Once Bit a Chunk Out of An Actor's Ear During a Fight Scene: "Like Mike Tyson"