Producer Jeff Beacher is reconnecting with comedy icon Jeff Ross for what is sure to be a memorable night for all attendees. Us Weekly can exclusively reveal that Beacher's members-only, live theater event, Beacher's Madhouse "Beacher Bowl 2026." is going to take over San Francisco during Super Bowl LX weekend for a "once-in-a-lifetime" event with Ross as the special cohost. On Saturday, February 7, at 9 p.m. PST, the invitation-only celebration will commence into the early hours of Super Bowl Sunday. "Known for pushing the boundaries of live performance, Beacher's Madhouse delivers an anything-can-happen evening where Beacher's iconic characters, cabaret performers, comedy, theater and music collide all on one stage," a press release read. Bad Bunny Announced as Super Bowl 2026 Halftime Show Performer "We are officially back for Super Bowl 2026 with a special, private sold out event and this time we're going bigger, louder, and more outrageous than ever," said visionary producer and Showman Jeff Beacher. "This is a legendary live theatrical experience that already broke records the last time we took the Big Game weekend by storm and now we are back with even more mind-blowing performances, our legendary Madhouse characters making their iconic return, and surprise artists and guests that no one will see coming. I'm looking forward to reuniting with my longtime friend, legendary comedian Jeff Ross as a special guest host for the evening, to take this boundary pushing, immersive theater experience to another level entirely. We're tearing up the rulebook and delivering something the world has never experienced before." Attendees can expect to witness Ross, 60, and "jaw-dropping surprise guests alongside exciting variety-show performances, immersive environments and provocative moments designed to thrill, shock and delight an elite crowd of cultural tastemakers, celebrities, and industry power players," the release continued. Super Bowl LX has received quite mixed attention after it was announced in late September that Bad Bunny would be the halftime show performer. The 'Tití Me Preguntó" singer, who recently won Album of the Year at the 2026 Grammy Awards on Sunday, February 1, has received divisive reactions to his announcement. "What I'm feeling goes beyond myself," Bad Bunny, 31, said in a statement at the time. "It's for those who came before me and ran countless yards so I could come in and score a touchdown ... this is for my people, my culture and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL." Photo by Jen Johnson Last October, Bad Bunny (real name Benito Antonio Martínez Ocasio) hosted the premiere of Saturday Night Live Season 51. During his opening monologue he made light of the backlash. "I'm very excited to be doing the Super Bowl and I know people all around the world who love my music are also happy," he said to viewers in Studio 8H. He then shared a message in Spanish, which Us translated to English: "Especially all Latinos. All Latinos and Latinas in the entire world and here in the United States. All these people have worked to open more doors, and one of my achievements is an achievement for all of us, demonstrating our mark, our contribution to this country. No one will ever be able to take that away or erase it." Bad Bunny joked: "If you didn't understand now what I just said, you have four months to learn!" In May 2024, Beacher, 52, relaunched Beacher's Madhouse as an "experimental popup," with the first major event being a three-night Netflix partnership festivity, which sold out with an A-list celebrity guest list. Ross, who served as the "Roast master General," threw an after-party following his roast of football legend Tom Brady and his solo show. Beacher also gave some of the celebrity guests in attendance, like Paris and Nicky Hilton, and Kelly Osbourne, special awards for their wholehearted support of him. Photo by Jen Johnson During the Beacher Fest, Cardi B surprised the star-studded crowd filled with Serena Williams, Cara Delevingne, Emma Roberts, Zac Efron, Quinta Brunson and more by performing her biggest hits. New Orleans Mayor LaToya Cantrell and Louisiana Governor Jeff Landry presented Beacher with a proclamation declaring the day "Jeff Beacher Day," because of the success of the event. It was also recently announced that Beacher would return for the 2026 Netflix Is a Joke Festival from Monday, May 4 to Sunday, May 10. Beacher's showcase, Netflix Is a Joke Fest Presents: Jeff Beacher's Madhouse, will take place Saturday, May 9 in Los Angeles. "The announcement further cements Beacher's Madhouse as a cultural juggernaut - a provocative, high-octane live variety experience where celebrity, chaos and creativity reign supreme," the press release stated.
Us Weekly
Jeff Beacher to Host Invite-Only Live Event During Super Bowl LX Weekend
February 3, 2026
4 days ago
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