Years before he was announced as a performer at Turning Point USA's halftime show, Lee Brice made a name for himself as an established country musician and songwriter. Brice got his start in the music industry as a writer before taking the stage himself. In 2007, Brice signed with Curb Records and subsequently dropped his first single, "She Ain't Right." He went on to release songs including "Hard to Love," "A Woman Like You," "Love Like Crazy" and more. While Brice has remained a popular figure in the country music scene, he was thrust into the spotlight in 2026 after he was announced as one of the performers at Turning Point USA's All-American Halftime Show. (Turning Point organized the rival concert to protest Bad Bunny's performance at Super Bowl LX in February 2026.) "THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE! 🔥," read a caption shared via Instagram promoting the event. "Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY 🇺🇸." Who Is Gabby Barrett? What to Know About the Country Singer and 'Idol' Alum Keep scrolling for everything to know about Brice ahead of his Turning Point performance: Lee Brice Played College Football Before Becoming a Country Singer Jason Davis/Getty Images for SESAC Before making it big in country music, Lee Brice attended Clemson University on a football scholarship. He was a long snapper but sustained an arm injury that led him to focus on music. Lee Brice Wrote Songs for Garth Brooks, Tim McGraw and More In addition to writing songs for his own discography, Lee Brice has composed tracks for several other country artists. He wrote "Beautiful High" for Sister Hazel and "Not Every Man Lives" for Jason Aldean. Brice's first songwriting hit came with Garth Books' "More Than a Memory," which was the first single in the history of the Billboard Hot Country Songs chart to debut at No. 1. He also wrote "Still" for Tim McGraw, "Crazy Girl" for Eli Young Band, "Boy" for Faith Hill and more. Lee Brice Has Released 5 Albums Lee Brice dropped his debut album, Love Like Crazy, in 2010. Two years later, he followed up with Hard 2 Love. Brice went on to release I Don't Dance in 2014 and his self-titled album in 2017. Brice's most recent album was Hey World, which he dropped in 2020. Lee Brice Is Married to Sara Reeveley In April 2013, Lee Brice married his longtime love, Sara Reeveley. The couple became parents for the first time in 2008 when they welcomed son Takoda. Five years later, they expanded their family with son Ryker Mobley. In 2017, the pair welcomed daughter Trulee Nanette. Lee Brice Was Announced as a Performer for Turning Point's Halftime Show After Bad Bunny was announced as the halftime performer for Super Bowl LX, some conservative critics expressed their disappointment over the choice. While some observers were disappointed, NFL commissioner Roger Goodell stood by the decision, especially after Bad Bunny's big win at the 2026 Grammys. In protest of the decision, Turning Point USA - the nonprofit founded by late political activist Charlie Kirk and now led by his widow, Erika Kirk - announced their own show. Kid Rock will headline, with Brantley Gilbert, Lee Brice and Gabby Barrett also performing. The concert will be broadcast on Turning Point's social channels and Sinclair Broadcast Group's OTT channel CHARGE! It will also be available on Samsung Plus, YouTube TV, Hulu, Sling, Daily Wire+, Real America's Voice and One America News Network.