TV networks and sports leagues rely heavily on Nielsen to to tell them how many people at home watch football games, tennis matches and auto races. Counting viewers in bars, hotels and offices? That has sometimes created a bone of contention. The measurement giant says it will use NBC's telecast of Super Bowl LX on [...]
Variety
Nielsen Will Use Super Bowl to Test New Measurement of Live Crowds That Could Boost Sports, News, Specials
February 3, 2026
2 months ago
Share this article: