Xfinity's Jurassic Park Super Bowl Ad Xfinity Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment What if Jurassic Park weren't a dinosaur-fueled disaster? What if ... everything worked out great? Comcast Xfinity's 2026 Super Bowl ad tackles that question head-on, reuniting the cast of the original 1994 film (albeit digitally de-aged) in a subversive commercial directed by Taika Waititi. The spot, titled "Jurassic Park... Works" sees paleontologists Alan Grant (Sam Neill) and Ellie Sattler (Laura Dern), as well as mathematician Ian Malcolm (Jeff Goldblum) enjoying the splendor of Jurassic Park, after an Xfinity tech quickly gets it back online, averting the crisis that instigated the original film. Related Stories TV 'Jurassic World: Chaos Theory' Team Relives Final Dino Battle and Giving the Franchise Its Needle-Moving Disability Representation Business Mike Cavanagh Inks Comcast Contract Extension Ahead of Co-CEO Promotion Watch: "That could have been bad," Dern quips in the spot. The spot also features John Williams' original score and visual effects from Industrial Light & Magic, which was the VFX house behind the classic film. And it is also a textbook example of corporate synergies at work: Comcast is the owner of NBCUniversal, which owns NBC, which is broadcasting this year's Super Bowl. Jurassic Park, meanwhile, is a Universal Pictures franchise. "Bringing Jurassic Park back to life for this campaign has been an extraordinary collaboration across Comcast NBCUniversal," said David O'Connor, chief brand officer, Universal Entertainment. "For more than three decades, the franchise has captured the imagination of audiences around the world, and this partnership with Xfinity allows fans to experience that world in a completely fresh way. By combining the timeless characters and iconic moments of the original film with modern technology, we're celebrating the legacy of Jurassic Park while introducing it to a new generation. It's a testament to the enduring power of the franchise and the kind of creative, cross-company storytelling that only NBCUniversal can deliver." To that end, the company will also have a number of Jurassic Park activations around the San Francisco Bay Area, including dinosaur projects on the historic Hobart Building, bringing some of the Jurassic Park off-roaders to the city for Lyft rides and having Universal Orlando Resort's baby velociraptor Tango roam the city with a ranger. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Live Feed JFK Jr. and Carolyn Bessette Kennedy's Tragic Romance Unfolds in 'Love Story' Trailer The Fien Print Critic's Notebook: Trevor Noah's Final Grammys Hosting Gig Is a Dud, but Big Performances and Passionate Speeches Carry the Telecast Live Feed 'A Knight of the Seven Kingdoms' Star Finn Bennett Geeks Out on That Sublime Episode 3 Aerion Reveal Live Feed 'Night Manager': How That Heart-Wrenching Season 2 Finale Sets Up the Final Chapter Live Feed 'Industry' Star Sagar Radia on Rishi's Ultimate Leap of Faith: "It's Almost His Redemption" Sam Claflin 'Vanished' Review: Kaley Cuoco's France-Set MGM+ Thriller Isn't an Excursion Worth Taking Live Feed JFK Jr. and Carolyn Bessette Kennedy's Tragic Romance Unfolds in 'Love Story' Trailer The Fien Print Critic's Notebook: Trevor Noah's Final Grammys Hosting Gig Is a Dud, but Big Performances and Passionate Speeches Carry the Telecast Live Feed 'A Knight of the Seven Kingdoms' Star Finn Bennett Geeks Out on That Sublime Episode 3 Aerion Reveal Live Feed 'Night Manager': How That Heart-Wrenching Season 2 Finale Sets Up the Final Chapter Live Feed 'Industry' Star Sagar Radia on Rishi's Ultimate Leap of Faith: "It's Almost His Redemption" Sam Claflin 'Vanished' Review: Kaley Cuoco's France-Set MGM+ Thriller Isn't an Excursion Worth Taking