U.S. President Donald Trump is commending Sydney Sweeney for her recent American Eagle campaign, following a wave of social media backlash over its messaging. The denim brand's latest advertisement, fronted by the Euphoria actor, whose tagline plays on the words "jeans" and "genes," has been targeted by critics who suggest the brand is celebrating traits typically associated with whiteness."Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.