Jordan Brand Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Oscar nominee Teyana Taylor and Emmy winner Niecy Nash-Betts headline a new Jordan Brand campaign set to debut Sunday night during the 2026 Grammy Awards, alongside a group of WNBA stars led by Napheesa Collier. The campaign, titled Generational Greatness, premieres Sunday with a brand anthem airing during the Grammy broadcast.