Lady Gaga leads nominations for 2025 MTV Video Music Awards Lady Gaga, Bruno Mars and Kendrick Lamar are the front-runners for this year's VMAs. 5 August 2025 Lady Gaga leads the nominations for the 2025 MTV Video Music Awards (VMAs), scoring an impressive 12 nods. Lady Gaga lead the nominations for the 2025 MTV Video Music Awards It marks the third time the pop idol has topped the nominations list - a feat no other artist has matched in VMA history. Gaga's strong showing is followed closely by Bruno Mars, who earned 11 nominations, and Kendrick Lamar with 10.