When a few billboards in Varanasi carried the date April 7, 2027, it did not take long for audiences to guess that it was related to the release date of Varanasi. Hours after social media was abuzz with speculation, the Mahesh Babu and Priyanka Chopra Jonas-starrer's release date was made official. Director SS Rajamouli, along with Priyanka Chopra Jonas, Mahesh Babu and Prithviraj Sukumaran, took to their respective social media handles to announce the date.