New England Patriots owner Robert Kraft isn't worried about the Kardashian curse. "Kendall, I just heard you put your money on us to win this big game," Kraft, 84, said in a video shared via X on Thursday, January 29, referring to Kendall Jenner betting on the Patriots to win the 2026 Super Bowl. The businessman added that he "doesn't believe" in the Kardashian curse, which is the fan theory that any athlete who dates Jenner, 30, or her sisters will have a poor season in their sport. (Jenner has been linked to past and present NBA players Devin Booker, Blake Griffin, Ben Simmons, D'Angelo Russell, Chandler Parsons, Jordan Clarkson and Kyle Kuzma.) "We've been underdogs plenty of times, and we've done OK," Kraft continued. "Let's do it together." The Patriots are set to play against the Seattle Seahawks in Super Bowl LX on Sunday, February 8. Kim Kardashian Dodges Question About Her Past Relationship With Tom Brady Ahead of the big game, Jenner launched a Super Bowl ad campaign for Fanatics Sportsbook. The model poked fun at the Kardashian curse in the commercial, which debuted on Tuesday, January 27. "Haven't you heard? The internet says I'm cursed," Jenner began in the ad. "Any basketball player who dates me kinda hits a rough patch." Jenner joked that her wealth has come from successfully betting against her athlete boyfriends. "How else do you think I can afford all this? Modeling?" she quipped while walking down a staircase lined with paintings of her and unidentified basketball players (their faces were ripped out of the artwork). Todd Owyoung/NBC "This pool? Basketball Boyfriend 1 missed the playoffs. I guess nobody was getting a ring in this house," she continued, later showing off a car. "Do you like this bad boy? Boyfriend 2 flopped right out of the league. Not that I ever drive." Jenner then said she's ready to "bet on something new: football players." "Kardashian curse," she concluded. "That's not even my last name." Jenner shared more about the campaign during her Wednesday, January 28, appearance on The Tonight Show Starring Jimmy Fallon, revealing that if her bet wins, the money will go to a charity of her choice. If Fanatics Sportsbook wins, they will get to choose a charity. Fans can also attempt to win money for themselves by voting alongside Jenner using the Fanatics Sportsbook app. Kendall Jenner and Devin Booker's Relationship Timeline Jenner joked about the Kardashian curse during her Tonight Show appearance, telling host Jimmy Fallon, "Essentially, the internet has created this narrative about the 'Kardashian curse,' which is the idea that if an athlete dates me or my sisters, then they become cursed, which, please." The Kardashians star also revealed on Wednesday that she's betting on the Patriots - but she needed a little help to make her decision. Jenner FaceTimed former Patriots quarterback Tom Brady for some advice. "So, basically, I am trying to figure out who I want to go for the Super Bowl, and I am an information person," she told Brady, 48, during the call. "I feel like I need all the information I can get to make an educated decision. And I was thinking you're the perfect person to ask that information." Brady replied, "I hope I am!"