Nicole Bell, YouTube Canada YouTube Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment YouTube has promoted Nicole Bell to become its new head of Canada, to oversee the Google-owned platform's content and creator operations north of the border. A 10-year veteran of YouTube Canada, Bell was part of the leadership team that launched the Toronto YouTube Space in 2016, while also leading Canadian creator events including YouTube Fan Fests and the UpNext program. She replaces Andrew Peterson as head of Canada after he moved to the role of head of creator economy ecosystem at YouTube in a global role. Her promotion comes as YouTube TV has emerged as a pay-TV powerhouse and the video platform has begun to eclipse traditional TV broadcasters in its reach and influence. Related Stories Business Former Paramount Co-CEO Brian Robbins Pivots to YouTube, Launches Big Shot Pictures Music Juno Awards: Justin Bieber, Tate McRae Lead With Six Nominations Bell has helped grow YouTube's Canadian creator base with home-grown talent like Lilly Singh, Aysha Harun, Asap SCIENCE and Doctor Mike, many of which have gong global in their fan base appeal and helped reshape how Canadians and consumers elsewhere view TV. "I started at YouTube ten years ago with a desire to work alongside some of the most passionate and talented people in Canada - the creators who were redefining and redesigning the media on their own terms. A decade later, I'm still captivated and committed to the business of creativity, and I've seen how Canadians sharing their voices on our platform can reach audiences across the globe," Bell said in a statement on Wednesday. Going forward, Bell and her team will continue to support homegrown content creators and launch new products and features for the YouTube platform. "I'm stepping into this role with a deep sense of responsibility and a sharp focus on what's next. I want to foster a digital ecosystem that is as responsible as it is inspiring, and to ensure Canada remains at the forefront of the global digital economy," Bell added. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up AGBO Russo Bros.' Production Company Cuts 15 Percent of Staff Peter Chernin Chernin Group Takes Stake in 'The Rest Is' Podcast Firm Goalhanger united kingdom BBC Names Interim Director-General After Tim Davie Stands Down in April Travis Kelce Travis Kelce Gets Into Bed With Sleep Number Sports Lucky Strike Enlists Peter Murray as Media Chief and to Run Pro Bowling Association (Exclusive) Amazon Prime Video Amazon Cutting Another 16,000 Jobs as Tech Giant Keeps "Removing Bureaucracy" AGBO Russo Bros.' Production Company Cuts 15 Percent of Staff Peter Chernin Chernin Group Takes Stake in 'The Rest Is' Podcast Firm Goalhanger united kingdom BBC Names Interim Director-General After Tim Davie Stands Down in April Travis Kelce Travis Kelce Gets Into Bed With Sleep Number Sports Lucky Strike Enlists Peter Murray as Media Chief and to Run Pro Bowling Association (Exclusive) Amazon Prime Video Amazon Cutting Another 16,000 Jobs as Tech Giant Keeps "Removing Bureaucracy"