Travis Kelce Photo by David Eulitt/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Travis Kelce is getting into bed with a new investment. The Kansas City Chiefs star (and fiancé of a certain global pop star) has become an investor and strategic partner in Sleep Number, the publicly traded bed company. Sleep Number says that Kelce will become one of the company's top shareholders (though he will hold less than 5 percent of the company) after acquiring stock in the open market and being granted RSUs that vest over three years. Kelce will also star in national marketing campaigns for the brand over that three-year period. Related Stories Business Peter Murray Tapped as CEO of Professional Bowlers Association and Head of Media for Lucky Strike Entertainment (Exclusive) TV NBC Makes a Splashy New Hire for Its NBA Coverage: Caitlin Clark The company says that Kelce has been using its products since 2019. "I'm intentional about where I invest and the brands I align with. I've slept on a Sleep Number bed for years, and it's been a constant through different seasons of my career and life," said Kelce in a statement. "The ability to adjust the bed as my recovery needs change is something I've personally relied on, and it's why becoming an investor felt like a natural next step. This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep." "Travis Kelce brings a winning mindset on and off the field. He understands first-hand the importance of sleep in everyday performance, especially in recovery," said Linda Findley, Sleep Number President and CEO. "Travis' passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand." Kelce is still active in the NFL (though retirement rumors have lingered over the last few months), but he has been busy building out a portfolio of investments and businesses outside of the league. In addition to Sleep Number, Kelce is an investor in the beverage brand Garage Beer (alongside his brother Jason), and last year he partnered with the activist investor Jana Partners to push for change at Six Flags, the theme park company that owns Knott's Berry Farm, Cedar Point and Six Flags amusement parks across the country. And the Chiefs star (in addition to moonlighting in films like Happy Gilmore 2) and his ESPN commentator brother also host a lucrative podcast for Amazon's Wondery called New Heights. Kelce is represented by 3 Arts Sports. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Peter Chernin Chernin Group Takes Stake in 'The Rest Is' Podcast Firm Goalhanger united kingdom BBC Names Interim Director-General After Tim Davie Stands Down in April Sports Lucky Strike Enlists Peter Murray as Media Chief and to Run Pro Bowling Association (Exclusive) Amazon Prime Video Amazon Cutting Another 16,000 Jobs as Tech Giant Keeps "Removing Bureaucracy" Theater Broadway Box Office: Grosses Tumble 14 Percent After NYC Snowstorm YouTube Former Paramount Co-CEO Brian Robbins Pivots to YouTube, Launches Big Shot Pictures Peter Chernin Chernin Group Takes Stake in 'The Rest Is' Podcast Firm Goalhanger united kingdom BBC Names Interim Director-General After Tim Davie Stands Down in April Sports Lucky Strike Enlists Peter Murray as Media Chief and to Run Pro Bowling Association (Exclusive) Amazon Prime Video Amazon Cutting Another 16,000 Jobs as Tech Giant Keeps "Removing Bureaucracy" Theater Broadway Box Office: Grosses Tumble 14 Percent After NYC Snowstorm YouTube Former Paramount Co-CEO Brian Robbins Pivots to YouTube, Launches Big Shot Pictures