Peter Murray Courtesy of PFL Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment The bowling business is seeking a bigger piece of the entertainment business. Lucky Strike Entertainment says that it has hired Peter Murray to serve as the CEO of the Professional Bowlers Association, as well as head of media for Lucky Strike, as the sport pursues a broader push into popular culture.