Khaby Lame attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. Dia Dipasupil/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Khaby Lame, the most-followed TikTok creator, has sold a stake in his company, Step Distinctive Limited, in an all-stock deal valued at $975 million. Rich Sparkle Holdings, a Hong-Kong based financial firm that is listed on the Nasdaq, has acquired a stake in his company, which will allow the company to have 36 months of exclusive global rights to Lame's brand. During that time period, the company plans to capitalize on his fanbase of 160 million followers on TikTok, including the rights over his TikTok shop, live stream and short-video commerce planning and programming, brand endorsements and more. Related Stories Business Adam Presser Named CEO of U.S.-Controlled TikTok JV as Board and Investors Revealed Business TikTok Courts Hollywood at Sundance as Deal for U.S. Operations Is Set to Close This Week "Khaby Lame's fan-based commercialization could generate more than $4 billion in annual sales," the company said in a filing, noting he has 360 million fans across all social platforms globally. His TikTok following puts him just above influencer Charli D'Amelio. Additionally, the company plans to create an AI version of Lame that will include his face, voice and behaviors to create multilingual social media content, as well as increase his output and posting capabilities across multiple time zones. Lame shot to fame thanks to his wordless videos that show everyday life hacks, which the company notes allows him to "scale across languages and cultures without translation." As part of the deal, the company adds that Lame will become a controlling shareholder. During the cooperation period, the company will focus on the United States, the Middle East, and Southeast Asia as key regions, with region-specific pricing structure and independent profit accounting to match different consumer purchasing power. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Range Media Partners Range Sports Acquires Live Experiences Company Superfly Pinterest Pinterest to Lay Off 15 Percent of Staff in Pivot to AI Representation Fashion Brand Daniel Diamond Signs With CAA (Exclusive) Warner Bros. Discovery BAFTA Awards: Warner Bros. Discovery Tops Nominations List business news Television Publicity Executives Committee Names 2026 Leadership Team AMC Theatres AMC Theatres Sold Its Stake In a Silver Mining Company - Before Silver Went on a Record Run Range Media Partners Range Sports Acquires Live Experiences Company Superfly Pinterest Pinterest to Lay Off 15 Percent of Staff in Pivot to AI Representation Fashion Brand Daniel Diamond Signs With CAA (Exclusive) Warner Bros. Discovery BAFTA Awards: Warner Bros. Discovery Tops Nominations List business news Television Publicity Executives Committee Names 2026 Leadership Team AMC Theatres AMC Theatres Sold Its Stake In a Silver Mining Company - Before Silver Went on a Record Run