Hulk Hogan's estate was hit with an eight-figure demand from a company that claims the beer company the late wrestler launched shortly before his death ripped off their idea, Us Weekly can exclusively report. On Tuesday, January 20, Carma HoldCo Inc., a holding company specializing in celebrity licensing and branding, filed court docs in Florida claiming Hogan's estate owed it $10 million immediately for breach of contract and other claims. In July 2025, Carma HoldCo Inc. filed a federal lawsuit against Hogan's Real American Beer, which he launched with investors in 2024.